Printing on Plastic – Commercial Printing Tips

As new printing technologies have developed over the past few decades, printing on plastic has become an affordable and very attractive option for many businesses when printing banners, signs, door hangers, vehicle wraps, business cards, and a wide range of promotional products. There are a variety of plastic materials, each with unique qualities that make …

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Integrated Printing Improves Your ROI

If you’re not using integrated printing for your business, you may be missing out. Implementing an integrated printing solution for your business processes can have a major impact on your ROI. Just recently, a Gartner Group study revealed that on average, businesses spend 3% of their annual budgets on printing. By employing an integrated printing …

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Direct Mail Marketing is Alive and Well

Hopefully, you haven’t fallen victim to the popular misconception that direct mail is dead. In the past, some marketers said the same thing about SEO, display advertising and any number of other marketing tactics. To paraphrase Mark Twain – The reports of direct mail’s death have been greatly exaggerated. The fact of the matter is that …

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How to Choose an Office Printer – Part 1

  While many larger jobs that are better left to a professional printer, every small business also needs a reliable office printer for their day-to-day printing tasks. But with so many optional features and such a wide price range to choose from, selecting the right office printer for their specific needs can be a little confusing …

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Benefits of Offset Printing

Most commercial printers offer a variety of printing processes, including digital and offset printing, flexography, gravure, screen printing, and stochastic screening. Each method offers its own unique benefits, and knowing the differences can help you make informed decisions when selecting the method that best suits your needs. What is Offset Printing? Offset printing, also referred …

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How to Track the ROI of Your Print Marketing

Recent advancements like personalized direct mail and integrated printing have prompted more businesses to include print in their marketing mix. But for many, tracking the ROI of their print marketing remains a challenge. In this article, we’ll discuss three simple ways to measure the return on investment of your print marketing campaigns. Use Tracking Phone …

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5 Ways Print Fulfillment Outsourcing Benefits Your Business

American businesses spend an estimated $150 billion each year on printing, and the National Association of Purchasing Managers cites print fulfillment outsourcing as one of the most effective ways businesses can reduce costs. Here are five benefits that can have a dramatic effect on your bottom line. Cost Savings Many businesses mistakenly think that keeping …

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What is Stochastic Screening?

What is stochastic screening, and how does it differ from conventional halftone screening?  It’s a question commercial printers often hear. The word “stochastic” means: “Randomly determined; having a random probability distribution or pattern that may be analyzed statistically but may not be predicted precisely.” The process of stochastic screening differs largely from conventional halftone screening, …

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How to Select a Commercial Printing Company

Building your business involves having a good marketing strategy. When it comes to offline marketing, you need a good commercial printing company to ensure that your marketing materials are consistent, high quality, and project the right image for your company. When it’s time to select a commercial printing company, here are some things to keep …

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