Brumley Printing Direct Mail

Direct mail envelopes checking the mail

What’s on the Outside Counts with Direct Mail Envelopes

We are taught that what is on the inside is more important than what we see on the outside. When applied to people, this is certainly true! We evaluate people on their personality, goodness, and nature, and not on their physical appearance. When it comes to direct mail, the inside content is very important. But …

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direct mail marketing

Direct Mail Marketing on a Budget

How to Save on Direct Mail Costs Even in today’s culture of social media, email and online marketing, there is still a place for direct mail marketing. In fact, direct mail marketing is regaining in popularity and has a higher ROI than digital marketing. Statistics show that for every $167 spent on direct mail, the …

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personalized direct mail

Increase ROI with Personalized Direct Mail to a Targeted Audience

Q: What is a great way for advanced printing technologies to drive business? A: Direct mail that is personalized! Personalized direct mail automates the direct mail process. Each mail piece can look like it has been specially designed and printed for a single person. Personalization in direct mail can go far beyond just adding a …

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Consumer engagement direct mail

More Home Time? Increase Consumer Engagement with Direct Mail

People Spending More Time at Home Is a Great Opportunity for Direct Mail People are spending more time at home now more than ever. That makes the daily walk to the mailbox an exciting outing, and a chance to get in more steps and fresh air. It follows that with less time spent commuting and …

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Does direct mail still work

Does Direct Mail Still Work?

One of our clients, an independent insurance agent, was concerned that she couldn’t justify the cost of a new direct mail campaign for the new year. She wondered does direct mail still work, and was thinking about putting all of her advertising dollars into a social media campaign instead. Even in our digital world of …

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Direct mail retargeting

Direct Mail Retargeting: 5 Tips for Getting the Most Impact

Direct Mail Retargeting: Everything Old is New Again Is Direct Mail Retargeting a good choice for marketing your business service or product? Explaining how this works is best illustrated by a real-life example: Monica was looking for a comforter set for her new apartment. She spent a long time searching websites for just the right …

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