Direct Mail

Does direct mail still work

Does Direct Mail Still Work?

One of our clients, an independent insurance agent, was concerned that she couldn’t justify the cost of a new direct mail campaign for the new year. She wondered does direct mail still work, and was thinking about putting all of her advertising dollars into a social media campaign instead. Even in our digital world of …

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Direct mail retargeting

Direct Mail Retargeting: 5 Tips for Getting the Most Impact

Direct Mail Retargeting: Everything Old is New Again Is Direct Mail Retargeting a good choice for marketing your business service or product? Explaining how this works is best illustrated by a real-life example: Monica was looking for a comforter set for her new apartment. She spent a long time searching websites for just the right …

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