In previous blog articles, we have praised direct mail as an effective marketing strategy for reaching consumers. But is direct mail only a tool for attracting consumers to your business? Should direct mail campaigns only be for B2C? At Brumley Printing, we answer those questions with an emphatic “NO”. We strongly believe that just like …
Why Integrate B2B Direct Mail into Your Marketing Strategy Read More »
Direct Mail is Making a Comeback! What do flared jeans, scrunchies, and direct mail campaigns all have in common? All are making a comeback! Marketing trends, like fashion trends, often have a resurgence. (How about a return of prizes in cereal boxes?) With the popularity of social media, online marketing and email, direct mail’s popularity …
12 Reasons Direct Mail Campaigns Are Trending in 2023 Read More »
Fundraising to Engage Potential and Current Donors Even with the popularity of social media and email marketing, nonprofit direct mail is still one of the best ways to reach the attention of potential and repeat donors. In 2020, only 12.9% of donations came from donations made online. However, 87% originated from offline sources including direct …
We are taught that what is on the inside is more important than what we see on the outside. When applied to people, this is certainly true! We evaluate people on their personality, goodness, and nature, and not on their physical appearance. When it comes to direct mail, the inside content is very important. But …
What’s on the Outside Counts with Direct Mail Envelopes Read More »
How to Save on Direct Mail Costs Even in today’s culture of social media, email and online marketing, there is still a place for direct mail marketing. In fact, direct mail marketing is regaining in popularity and has a higher ROI than digital marketing. Statistics show that for every $167 spent on direct mail, the …
Q: What is a great way for advanced printing technologies to drive business? A: Direct mail that is personalized! Personalized direct mail automates the direct mail process. Each mail piece can look like it has been specially designed and printed for a single person. Personalization in direct mail can go far beyond just adding a …
Increase ROI with Personalized Direct Mail to a Targeted Audience Read More »
People Spending More Time at Home Is a Great Opportunity for Direct Mail People are spending more time at home now more than ever. That makes the daily walk to the mailbox an exciting outing, and a chance to get in more steps and fresh air. It follows that with less time spent commuting and …
More Home Time? Increase Consumer Engagement with Direct Mail Read More »
One of our clients, an independent insurance agent, was concerned that she couldn’t justify the cost of a new direct mail campaign for the new year. She wondered does direct mail still work, and was thinking about putting all of her advertising dollars into a social media campaign instead. Even in our digital world of …
Direct Mail Retargeting: Everything Old is New Again Is Direct Mail Retargeting a good choice for marketing your business service or product? Explaining how this works is best illustrated by a real-life example: Monica was looking for a comforter set for her new apartment. She spent a long time searching websites for just the right …
Direct Mail Retargeting: 5 Tips for Getting the Most Impact Read More »