Direct Mail

direct mail marketing

Direct Mail Marketing on a Budget

How to Save on Direct Mail Costs Even in today’s culture of social media, email and online marketing, there is still a place for direct mail marketing. In fact, direct mail marketing is regaining in popularity and has a higher ROI than digital marketing. Statistics show that for every $167 spent on direct mail, the …

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personalized direct mail

Increase ROI with Personalized Direct Mail to a Targeted Audience

Q: What is a great way for advanced printing technologies to drive business? A: Direct mail that is personalized! Personalized direct mail automates the direct mail process. Each mail piece can look like it has been specially designed and printed for a single person. Personalization in direct mail can go far beyond just adding a …

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Consumer engagement direct mail

More Home Time? Increase Consumer Engagement with Direct Mail

People Spending More Time at Home Is a Great Opportunity for Direct Mail People are spending more time at home now more than ever. That makes the daily walk to the mailbox an exciting outing, and a chance to get in more steps and fresh air. It follows that with less time spent commuting and …

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Does direct mail still work

Does Direct Mail Still Work?

One of our clients, an independent insurance agent, was concerned that she couldn’t justify the cost of a new direct mail campaign for the new year. She wondered does direct mail still work, and was thinking about putting all of her advertising dollars into a social media campaign instead. Even in our digital world of …

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Direct mail retargeting

Direct Mail Retargeting: 5 Tips for Getting the Most Impact

Direct Mail Retargeting: Everything Old is New Again Is Direct Mail Retargeting a good choice for marketing your business service or product? Explaining how this works is best illustrated by a real-life example: Monica was looking for a comforter set for her new apartment. She spent a long time searching websites for just the right …

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