How to Choose an Office Printer – Part 1

  While many larger jobs that are better left to a professional printer, every small business also needs a reliable office printer for their day-to-day printing tasks. But with so many optional features and such a wide price range to choose from, selecting the right office printer for their specific needs can be a little confusing …

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Benefits of Offset Printing

Most commercial printers offer a variety of printing processes, including digital and offset printing, flexography, gravure, screen printing, and stochastic screening. Each method offers its own unique benefits, and knowing the differences can help you make informed decisions when selecting the method that best suits your needs. What is Offset Printing? Offset printing, also referred …

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How to Track the ROI of Your Print Marketing

Recent advancements like personalized direct mail and integrated printing have prompted more businesses to include print in their marketing mix. But for many, tracking the ROI of their print marketing remains a challenge. In this article, we’ll discuss three simple ways to measure the return on investment of your print marketing campaigns. Use Tracking Phone …

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5 Ways Print Fulfillment Outsourcing Can Benefit Your Business

American businesses spend an estimated $150 billion each year on printing, and the National Association of Purchasing Managers cites print fulfillment outsourcing as one of the most effective ways businesses can reduce costs. Here are five benefits that can have a dramatic effect on your bottom line. Cost Savings Many businesses mistakenly think that keeping …

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What is Stochastic Screening?

What is stochastic screening, and how does it differ from conventional halftone screening?  It’s a question commercial printers often hear. The word “stochastic” means: “Randomly determined; having a random probability distribution or pattern that may be analyzed statistically but may not be predicted precisely.” The process of stochastic screening differs largely from conventional halftone screening, …

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How to Select a Commercial Printing Company

Building your business involves having a good marketing strategy. When it comes to offline marketing, you need a good commercial printing company to ensure that your marketing materials are consistent, high quality, and project the right image for your company. When it’s time to select a commercial printing company, here are some things to keep …

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Personalized Direct Mail Improves Open and Response Rates

  A number of studies have shown that personalized direct mail allows small and midsize businesses, as well as large corporations, to achieve significantly higher open and response rates than traditional direct mail. According to the Direct Marketing Association, personalized direct mail has a response rate of between 12% and 15% compared of a 4.4% …

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How Integrated Printing Helps Your Business

Businesses from small companies to large corporations throughout the Dallas / Fort Worth Metroplex, are discovering the cost savings and waste reduction benefits of integrated printing. Implementing an integrated printing solution into your established business processes can have a dramatic impact on your organization’s efficiency and bottom line. A recent study by the Gartner Group …

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Domtar launches Paper Made Here program

We at Brumley Printing want to share an inside look at American families and importance of American products when selecting partners for printing needs. Enjoy this video from Domtar. – Kirk Brumley Last year, Domtar launched its Paper Made Here program to help raise awareness about the importance of buying North American paper, including its business …

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