Any small business owner will tell you that saving money is every bit as important during the good times as it is when things are tight. It is simply the best way to do business, and that typically means constantly monitoring expenses and taking every opportunity to shave a few cents where you can—provided that […]

When you work with a commercial printer for the first time, you might be caught off guard by what we in the printing world refer to as specifications or “specs.” They may even ask you, “Do you have your specs available?” Why would they ask this? For starters, printers use specs to accurately quote your

Small business owners imagine this: You have just come up with a killer marketing idea to host a free event at your new bakery to introduce yourself to the community. Everyone is invited to visit the store, enjoy free samples and merch, check out what you are planning to add to the menu, and, of

What is the first thought that goes through your mind when you receive thank you cards in the mail? If you are like most of us, you take the time to read them and immediately feel connected with whomever sent them to you—whether it was a family member, friend, or a local business you recently

Imagine walking into a business meeting or networking event. You shake hands with a potential client and introduce yourself and your company. Instantly, they are reminded that they have heard of you. Fantastic! The digital marketing campaigns, branding efforts, and email marketing have worked like a charm—people are finally taking notice. But the person standing

Like many industries, the color printing and commercial printing world has its fair share of acronyms or industry lingo that sound normal to print shop professionals who see, use, and work with them daily. However, these acronyms can confuse uninitiated business owners or advertisers. Two common acronyms you are likely to hear when it comes