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Direct Mail in a Post-COVID World: Adapting to New Consumer Behaviors

There used to be a time when direct mail was considered one of the primary ways to get a brand’s message directly in front of potential customers. Then technology took center stage, and consumer behaviors and preferences shifted. As a result, sending postcards, letters, flyers, and other traditional mail pieces was suddenly considered old-school in […]

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How to Get Near Perfect Printing Quality: What Is DPI/PPI In Printing and Why Does It Matter?

Have you tried to have one of your images printed from the internet or off your phone and been disappointed by the printing quality? If you’re like most people, it’s happened more times than you care to admit. The reproduced image looks too grainy, dull, or pixelated, especially when resized. And it hardly looks professional

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7 Ways How Working With a Local Commercial Printer Benefits Your Business

When it comes to your ever-evolving printing needs as a business owner or marketing manager, it’s clear that you have more choices than ever before. Commercial printers are everywhere, but while online and boutique printers may seem like attractive options, a reputable, full-service commercial printer with an experienced staff can be an invaluable partner. Not

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5 Ways Digital Printing Revolutionized the Printing Industry

Perhaps one of the more exciting elements of the commercial printing industry is that it is constantly evolving. When offset printing services debuted in 1875—printing companies relied exclusively on big metal plates to transfer an inked image to paper and other materials. Though time-consuming because of the many steps involved, the process was highly effective

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Print Marketing ROI: How Tracking Helps Your Business Grow

If your business is anything like most companies, you always look for ways to save money and cut costs. And the good news is that there are plenty of options to consider. But before you choose a reduction in print materials as your plan, stop and think about the return on investment (ROI) these materials

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The Science Behind Promotional Products: How They Influence Customer Behavior

Did you know there’s a science behind promotional products? If you don’t believe us, look around your home or office. You’re likely drinking your morning coffee or shake from a local bank’s company-branded tumbler, and then there are the dozen or so pens you got for free from the new dentist’s office down the street.

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6 Ways Print Fulfillment Outsourcing Benefits Your Business

Did you know print fulfillment outsourcing is one of the most effective ways businesses can reduce annual printing costs? Sure, the job still must get done, and there are costs involved no matter what. But rather than you or your team tackling a sizable print job in-house, a third-party vendor who specializes in these tasks

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direct mail retargeting

How Direct Mail Retargeting Can Work For Your Business

If you’re like most business owners hoping to convert prospects into buyers, you spend a lot of time and money driving website traffic, focusing on email marketing, and utilizing other digital marketing strategies to grab their attention. That’s what everyone else is doing—because it works. So why would you consider direct mail retargeting? In your

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Promotional Products Fort Worth

Promotional Products in the Most Demand Right Now

Brumley Printing has thousands of promotional products and business gift ideas to meet your exact needs. But having so many options can often be overwhelming, especially when you’re unsure what will put the most focus on your brand and have your clients thinking, “It’s like you read my mind!” The good news is that sometimes,

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