When it comes to your ever-evolving printing needs as a business owner or marketing manager, it’s clear that you have more choices than ever before. Commercial printers are everywhere, but while online and boutique printers may seem like attractive options, a reputable, full-service commercial printer with an experienced staff can be an invaluable partner. Not only are they within arm’s reach, but in many cases, a commercial printer is less costly in the long run and ensures a level of quality and consistency not typically available from competitors.
Still on the fence? Here are just a few reasons why working with a local commercial printer is the best strategy.
7 Reasons to Choose a Local Commercial Printer
1. Knowledgeable Sales Staff
Commercial printing companies aren’t just exceptionally talented at what they do and the print marketing solutions they offer. They also have dedicated sales representatives who work with you every step of the way and bring years of reliability, professionalism, skill, and training to the table. This includes:
- Guiding you through the manufacturing process so that you get exactly what you want
- Ensuring you receive an accurate estimate of what the job will cost before you start
- Helping you select the best paper or other printing material to achieve the look you want at the right price
- Overseeing the printing process from start to finish to ensure consistency and quality at every step
2. Single Point of Contact
In addition to their expertise, working with a knowledgeable commercial printer provides you with a single point of contact to answer any questions about your printing job. It doesn’t matter if the job is starting, close to the end, or somewhere in the middle. If you need to make changes to the design or print quality or change the status of your order, a single call to your sales representative is usually all it takes. The same can’t always be said for online printing companies.
3. Faster completion
A huge benefit of working with a local commercial printer is completion time. Sometimes, you need extra promotional products done in a pinch. Other times, you have a last-minute presentation and need an extra print order for your business. You must save money and time wherever possible in these and many other situations. A commercial printer can be accessed quickly, and they have the equipment, expertise, materials, and technical know-how to save you hours of work and get the job done right the first time.
4. Consistency across all your print materials
So, you had your business cards printed by a high-volume online printer and were happy with the results. Six months later, though, you contract with the same online printer to produce your full-color brochure. The price is still right, but when the brochures arrive, you realize that your color logo is a few shades darker than the logo on your business cards. Unfortunately, color consistency is a common problem with online printing services because they typically don’t offer physical prepress proofs of their work. Many also do not provide color matching with Pantone colors. A low-ball price from an online printing company suddenly does not seem worth the risk of having to reprint due to inconsistency.
5. Customization
At the risk of sounding too cliche, the sky is the limit when working with a commercial printer. They have options, and depending on your specific needs, you can customize and modify your prints and other print marketing solutions however you want. This includes custom dyes, different embossing techniques, various printing options to meet your unique needs, and so much more. Conversely, most online printing companies have a limited list of paper stock, sizes and quantity runs. If your order doesn’t fit those predetermined specs, you’re out of luck
6. Someone to call when there’s a problem
Imagine needing to adjust or cancel an order after it’s been submitted. Better yet, imagine finding an error in your order. Who will you call? Online printing solutions often make it nearly impossible to make changes midstream or fix issues that arise during or after an order is made. That’s why it’s so important to work with a local commercial printer. Most of the what-ifs are eliminated from the start, and if there is an error (misspellings, RGB color where it should be CMYK, etc.) or a change that must be made now, it’s much easier to contact your local printer.
7. Almost always family-owned and operated
Anyone who has used a local commercial printer that is family-owned and operated will tell you that the people working on your next project are laser-focused on providing every customer with the highest quality commercial printing and responsive customer service that can’t be beaten. This is their livelihood, and they don’t have a big brother corporation in the background telling them how to do business.
Need a Local Commercial Printer Partner? We Can Help!
Is your business ready to choose a local commercial printing company that offers all the bells and whistles, including being a reliable source for what works best in today’s ever-evolving marketing world?
Brumley Printing has been helping Fort Worth businesses with their printing and marketing needs for over 30 years. When you choose Brumley Printing as your print provider, you can be assured of high quality, great value, and a vast selection of paper stocks, project sizes, and print runs. We offer a range of methods to meet your project’s unique needs and demands. Plus, we offer unprecedented service and guidance to every client.
To get started, give us a call at (817) 336-5551 or contact us.