People Spending More Time at Home Is a Great Opportunity for Direct Mail
People are spending more time at home now more than ever. That makes the daily walk to the mailbox an exciting outing, and a chance to get in more steps and fresh air. It follows that with less time spent commuting and running errands, there is more time at home to sort, open and read the mail. Mail deliveries break up the day. Plus, looking through the mail helps keep a connection to the outside world. In fact, consumer engagement with direct mail pieces is setting record levels as families stay quarantined or safe at home.
For example, in the United Kingdom, consumers engaged with 96% of all mail during the COVID-19 pandemic. Remarkably, 88% stated that they paid as much or more attention to received mail than before. On average, people interacted with each piece of mail 4.5 times. Also, during the pandemic, there has been a 70% increase in the number of people enticed to go to a website as a result something they received in their mail delivery.
In the United States, 36% of people under 30 admit to looking forward to checking the mail every day. 90% of Millennials prefer direct mail to email marketing. In total, 92% of consumers prefer relying on direct mail for their shopping decisions. The average American spends up to 30 minutes going through mail. Some reports show that direct mail generates 5 times larger purchases than email campaigns.
As customers are spending more time at home, it is important that companies find ways to reach them. Based on the numbers above, direct mail is an impactful way to increase consumer engagement. Direct mail maintains connections and relationships. In other words, direct mail helps drive revenue by driving interactions.
Social and digital marketing is everywhere. Many customers are saturated by ads in their feeds, annoyed by pop-up ads and offer emails. As they become immune, they notice online ads less or may choose to ignore them. 67% of people have said that mail gives a more personal connection than the internet. You can reinvigorate consumer engagement by going back to basics with a direct mail campaign. Put your brand directly—and literally—into the hands of potential customers.
Drive Consumer Engagement with a Direct Mail Campaign
5 Tips for Increasing Consumer Engagement with Direct Mail
- Personalize the content with variable data, such as salutations, specific offers and more.
- Combine with other print, digital and social marketing strategies to add to the consumer experience.
- Don’t forget to include a call to action! Include websites, phone numbers, and offers.
- Choose your target outreach: Are you mailing to previous customers only, potential customers only, or to both in a specified geographical area?
- Develop a tracking system, such as a promo code, dedicated phone number, website landing page, to analyze the success of the campaign.
By now, you understand it is time to increase consumer engagement with a direct mail campaign. Your business can benefit from people staying at home more and getting excited about mail again! Brumley Printing in Fort Worth has the expertise and technology to help you reach your goals. Our personalized direct mail services will set you apart from your competition.
Brumley Printing Provides Direct Mail Resources
Are you ready to bump up your consumer engagement to the next level with a direct mail campaign? Brumley Printing can help. For over 30 years, we have offered exceptional customer service, with an uncompromising attention to detail and a strong commitment to offer the latest technologies. Call (817) 336-5551 or visit the website to learn about the personalized direct mail services offered by Brumley Printing. We hope you will choose us as a partner in achieving your marketing goals.