Print Marketing & Online Marketing – A Recipe for Success

Along with having a good website and social media presence, your small business also needs a strong offline presence.  Unfortunately, many small businesses spend months and hundreds of dollars designing their website but give very little thought to the design of their print marketing. When properly executed, print marketing can be a tremendously powerful complement

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Print is Dead – Or is It?

Legend has it that In 1897, Samuel Clemens – better known as Mark Twain – was on a lengthy, worldwide speaking tour when rumors he was gravely ill began to spread back home in the U.S. As commonly happens with rumors, this one snowballed until eventually his obituary was printed by a major American newspaper. 

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Direct Mail More Effective than Digital Ads According to Study

When it comes to marketing your small business, you have lots of choices.  Online marketing including search engine advertising, display ads and Facebook Ads can also be effective, and email marketing has proven very beneficial for companies with tighter marketing budgets. When it comes to deciding where to spend your marketing and advertising dollars, it

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Should You Buy or Lease Your Office Printer?

As we’ve discussed many times, using a reliable commercial printing company for larger projects makes sense for most businesses.  But even small mom and pop businesses need a reliable office printer to handle their smaller, day-to-day printing needs.  But should you buy or lease your office printer? There is no right or wrong answer to

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Commercial Printing – Don’t Buy Based on Price Alone

One of the main problems today in bidding out your printing is that no one has the same type of printing machines. Some have offset presses, some have digital presses, while others have high-end copiers. All print differently and all look different in the end product. The quality and quantity of printed materials desired determine

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Commercial Printing Specifications You Should Know

Commercial printing specifications are like the blueprint for your printing job. All printing projects are made to order.   Why? Because each printed piece (whether it’s a book, brochure, flyer, etc) is unique and created for a specific purpose. The purpose of the piece will determine its characteristics. Commercial printers refer to those characteristics as

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Printing on Plastic – Commercial Printing Tips

As new printing technologies have developed over the past few decades, printing on plastic has become an affordable and very attractive option for many businesses when printing banners, signs, door hangers, vehicle wraps, business cards, and a wide range of promotional products. There are a variety of plastic materials, each with unique qualities that make

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