Let’s say you own a relatively new business in town—such as a day spa, pizza joint, flower shop, bubble tea, retail clothing store, events venue, second hand or resale shop, just for example—and you have been working hard to get the word out that you are the top go to place for the locals. Your website has been up and running for months. It has all the bells and whistles and is gaining steam behind the scenes. The same can be said for your social media presence—your audience loves you, feels connected to your brand, and has no problem singing your praises through likes, comments, shares, and online reviews. Whatever you are doing … it is working. That said, do not forget about the power of print marketing. Along with having an engaging website and strong social media presence, a strong offline presence will tie everything together for your small business this year.
Perhaps you have already been thinking of doing something with print marketing. And if so, you are well ahead of the pack. Sadly, many small businesses like yours spend months and hundreds of dollars designing their websites and getting Instagram reels on point but give very little thought to their print marketing strategy. When properly executed, print marketing can be a tremendously powerful extension of your brand—one that reaches people in moments when they are not scrolling, swiping, or being pulled in a dozen different digital directions.
Imagine the Possibilities With These Print Marketing Strategies
- Personalized direct mail flyers, teasers, and invitations
- Large-format signage and banners
- Branded loyalty cards
- In-store posters and table tents
- Door hangers for nearby offices, apartments and residential neighborhoods
- Custom to-go cup sleeves and packaging
- Stickers and decals
- Promotional products
This year, the most successful small businesses will not choose between digital and print. They will use both strategically—like a one-two punch. Think about it: your website and social media create awareness and connection. Print marketing seals the relationship, drives action, and keeps your shop top of mind long after the screen goes dark.
Print Marketing: A Tremendously Powerful Complement To Your Digital Marketing Efforts
One of the primary keys to marketing success is to have your brand and message seen in as many places as possible. In today’s digital world, that is a hard sales pitch to get behind. After all, you see it every day where people are on their phones, working on their computers, and checking their inboxes. Why would you want to be anywhere other than where their eyes are fixated? We can’t blame you for thinking that.
However, there are several valid reasons why you do not want to put all your eggs in that one basket. It is better to diversify your marketing strategy, and when done right, print and digital efforts will play off each other. To do that, you must achieve the right mix of both online and offline campaigns and measure the effectiveness of each.
If you are not currently doing print marketing, maybe it is time to consider it. Here are some of the primary ways a well-designed print campaign can benefit your overall marketing strategy.
1. Print marketing offers sensory advantages
Despite the growing focus on digital marketing, more consumers than you think still prefer print. And one of the big reasons why is the tactile connection that printed materials provide. A well-designed menu insert, a loyalty card tucked into a to-go bag, a postcard mailed to nearby neighborhoods, brochures, or a flyer pinned to a local bulletin board are all things your customers can see, touch, and hold. Several studies have shown that printed marketing materials evoke an emotional response and create a subconscious desire for the product or service being advertised, leading to a higher perceived value than only digital ads.
2. Print marketing has a longer shelf life
When done right, the items mentioned above can have unrivaled staying power. They sit on a desk or end up on a fridge. They get passed from one person to another. They even have better response rates, especially when personalized. Yes—you read that right. According to the Association of National Advertisers, traditional direct mail typically delivers a 4.4% response rate, while personalized direct mail yields rates of 12% to 15%. Basically, print does not disappear with the next algorithm change or get buried under a flood of new content—it earns physical space in your customer’s world.
3. Print marketing reinforces familiarity and trust
When someone sees your brand online and encounters it in the real world with strategic print marketing, it feels established, intentional, and legit. That consistency between your digital and offline presence tells customers—consciously or not—that you are a business that is here to stay.
4. Competitive advantages with print marketing
Because so many businesses have all but abandoned print in favor of digital marketing, there is often far less competition for market share. So, if your competition is not doing it, it is likely to yield a more captive audience if you did. With personalized direct mail alone, you can target your marketing message to specific prospects with pinpoint accuracy. A well-crafted, personalized direct mail campaign, timed to the right customer, stands out and captures attention more effectively than an email lost among dozens of others.
Traditional direct mail typically delivers a 4.4% response rate, while personalized direct mail yields rates of 12% to 15%. Print does not disappear with the next algorithm change or get buried under a flood of new content—it earns physical space in your customer’s world.
5. Digital fatigue is real
Not to belabor the point, but many people are often overwhelmed by the sheer volume of electronic communications, social media, and scrolling to find what they need online. Experts generally agree that the average person receives roughly 121 business emails per day. Not all of those are marketing-related, but you can see the fatigue this causes, leading many emails to be deleted unread.
6. Print marketing has evolved
Print marketing now has the ability to integrate seamlessly with digital marketing efforts with personalized URLs, QR codes, bar codes, etc., to precisely target existing customers and prospects based on their unique tastes and purchase history.
7. Print marketing reinforces your brand
In addition to getting your message in front of a wider audience, print marketing also helps increase brand awareness among prospects who may not be ready to make a purchase right now but may be at that point in the sales cycle later. In fact, many consumers go online to search for businesses they were initially exposed to through a flyer, a direct mail piece, or signage in their local area.
8. Print marketing complements, not competes with, digital
The most effective marketing strategies do not ask customers to choose between online and offline experiences. Print reinforces digital messaging, drives traffic to your website and social channels, and creates multiple touchpoints that guide customers toward action.
Commercial Print Marketing Solutions at Brumley Printing in Fort Worth
One key to marketing success is having your brand and message seen in as many places as possible by your target audience. That means achieving the right mix of both online and offline campaigns and measuring the effectiveness of each. Yes, print marketing is not a thing of the past. If anything, it is alive and well. All you have to do is call Brumley Printing in Fort Worth today.
When you choose Brumley Printing as your print provider, you can be assured of high quality and great value. We provide quality services at competitive prices and offer unprecedented service and guidance to every client. With Brimley Printing in Fort Worth, Texas you will have someone in your back pocket to not only print everything but also ensure you leave a lasting impression. This collaborative effort provides invaluable peace of mind every step of the way.
We hope the information above was helpful and sparked an increased desire to work with a local Fort Worth commercial printing company. Brumley Printing has been helping Fort Worth small businesses with their custom printing and marketing needs for over 30 years. To get started, call us at (817) 336-5551 or complete the form.
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