After being acquitted of fraud and grand larceny charges in a high-profile court case in 1987, U.S. Secretary of Labor Raymond Donovan famously remarked, “Which office do I go to to get my reputation back?” As a small business, your reputation is one of your most valuable assets.  Since the advent of social media and

Choosing the right commercial printer can be confusing for many small business owners.  In addition to local printing companies, you also have the option of working with an online printer. So how do you decide which is best for you? Let’s look at some pros and cons for each. Online Printers Online printers offer a

Along with having a good website and social media presence, your small business also needs a strong offline presence.  Unfortunately, many small businesses spend months and hundreds of dollars designing their website but give very little thought to the design of their print marketing. When properly executed, print marketing can be a tremendously powerful complement

Legend has it that In 1897, Samuel Clemens – better known as Mark Twain – was on a lengthy, worldwide speaking tour when rumors he was gravely ill began to spread back home in the U.S. As commonly happens with rumors, this one snowballed until eventually his obituary was printed by a major American newspaper. 

Every smart business owner knows that saving money is every bit as important during the good times as it is when things are tight.  This means constantly monitoring expenses and taking every opportunity to shave a few cents where you can as long as you’re not sacrificing quality. When it comes to commercial printing of

When it comes to marketing your small business, you have lots of choices.  Online marketing including search engine advertising, display ads and Facebook Ads can also be effective, and email marketing has proven very beneficial for companies with tighter marketing budgets. When it comes to deciding where to spend your marketing and advertising dollars, it