Imagine for a second that you meet a fellow business owner at a local networking event. You exchange pleasantries, ask about each other’s companies, and hand one another a business card. In addition to the card, they also give you a brochure and a direct mail piece. You genuinely enjoyed the conversation and got a […]
Why Color Consistency Matters in Branding and Printing Read More »
When it comes to commercial printing, business owners typically want to work with the best. After all, they have worked hard to build a company from the ground up, and it deserves to have a recognizable brand that customers remember. That means taking full advantage of everything print marketing has to offer—business cards, flyers, brochures,
Commercial Printing: Do Not Buy Based on Price Alone Read More »
Legend has it that in 1897, Samuel Clemens—better known as Mark Twain—was on a lengthy, worldwide speaking tour when rumors that he was gravely ill began to spread back home to the United States. As is often the case with rumors, this one snowballed until his obituary was eventually printed by a major American newspaper.
Debra* has always believed in the power of traditional printing projects for small businesses. More specifically, custom printing. After all, it worked for the pet grooming business she worked for, which grew from a single small location into a recognizable brand in two short years. It also proved successful with her prior photography business, where
Eco-Friendly Custom Printing: Options for the Environmentally Conscious Brand Read More »
Let’s say you own a relatively new business in town—such as a day spa, pizza joint, flower shop, bubble tea, retail clothing store, events venue, second hand or resale shop, just for example—and you have been working hard to get the word out that you are the top go to place for the locals. Your
Print Marketing and Digital Marketing Together—A Recipe for Success Read More »
Imagine walking into a crowded convention hall. Perhaps you are there for home and garden trade shows or a massive vendor networking event for your industry. This is a golden opportunity to make important connections, and everywhere you look, booths are stacked side by side. As you make your way through the crowd, you find
The Power of Print Marketing for Trade Shows and Events Read More »
Martha* knew when she opened her small coffeehouse and gourmet snack shop near downtown Fort Worth that she was on to something special. After all, her scratch kitchen served up all sorts of delicious goodies small enough for busy professionals on the go but hearty enough to fill their tummies. Her coffees were also unique
How Custom Printing for Point-of-Purchase Displays Helps Your Brand Stand Out Read More »
Any small business owner will tell you that saving money is every bit as important during the good times as it is when things are tight. It is simply the best way to do business, and that typically means constantly monitoring expenses and taking every opportunity to shave a few cents where you can—provided that
7 Tips on How To Reduce Commercial Printing Costs Read More »
When you work with a commercial printer for the first time, you might be caught off guard by what we in the printing world refer to as specifications or “specs.” They may even ask you, “Do you have your specs available?” Why would they ask this? For starters, printers use specs to accurately quote your
Commercial Printing Specifications: Details Explained Read More »
Small business owners imagine this: You have just come up with a killer marketing idea to host a free event at your new bakery to introduce yourself to the community. Everyone is invited to visit the store, enjoy free samples and merch, check out what you are planning to add to the menu, and, of
8 Reasons to Love Your Local Fort Worth Print Shop Read More »