Imagine walking into a business meeting or networking event. You shake hands with a potential client and introduce yourself and your company. Instantly, they are reminded that they have heard of you. Fantastic! The digital marketing campaigns, branding efforts, and email marketing have worked like a charm—people are finally taking notice. But the person standing before you is not a client yet, so you dig into your bag of tricks and hand them your custom business card and a brochure. You spent a lot of time working with a commercial printing company to create something unique, and now the prospective client wants to learn more. In a matter of seconds, you just learned the power marketing collateral has in helping you leave a lasting impression.
There are a litany of tried-and-true marketing tactics in today’s world, many of which we have already mentioned. But most of them feel intangible. Emails get deleted, social media ads stop showing up on feeds, and even magazine articles collect their fair share of dust. But well-designed printed collateral—a brochure, catalog, or folder—lingers on desks, gets passed around, and is something tangible that sticks with a client long after your first interaction.
If you are still relying on the same marketing tactics or a one-size-fits-all solution to print materials, it might be time to work with a commercial printer specializing in tailored designs, customized solutions, and high-quality finishes. That is what we do at Brumley Printing, and we like to think we do it better than anyone else.
What Marketing Collateral Are You Using Right Now?
- Brochures and flyers
- Business cards
- Sales sheets
- Catalogs
- Thank you and greeting cards
- Door hanger
- Newsletters
- One-pagers
- Branded folders
- Notepads and stationery
The Power of Marketing Collateral
Custom printing projects are becoming increasingly popular, especially among small business owners, marketers, and entrepreneurs interested in going beyond the norm for brand merchandising. They want to stand out and be unique, from how they present themselves to the materials they hand directly to current and future clients. This is what makes collateral and other leave-behind printed pieces so valuable. These items support a brand’s marketing and sales efforts, and we can say that with absolute confidence because there are plenty of statistics to back it up.
Roughly 61% of marketers report that printed materials significantly boost brand visibility. They improve customer understanding of a brand’s offerings by up to 30% while driving decision-making and building trust. They also increase recall, with 70% of consumers being more likely to remember a brand after receiving physical print collateral.
Bottom line, it is essential to show current and future clients that you’ve thought of the little things and are committed to creating an experience that lasts long after the initial interaction.
Roughly 61% of marketers report that printed materials significantly boost brand visibility. They improve customer understanding of a brand’s offerings by up to 30% while driving decision-making and building trust.
7 Ways Marketing Collateral Boosts Brand Visibility
1. Breaks through digital overload
Marketing tactics need to be strategic and varied. Yes, sending emails and increasing brand awareness through digital campaigns is important. But tangible collateral pieces like flyers and brochures are a breath of fresh air for potential clients who are often inundated by digital noise. Instead of competing with a hundred other social media posts, a customized infographic or set of unique business cards will command attention and engagement.
2. Enhances brand recognition
Whether it is the eye-catching design of a one-page flyer, the weight of a premium business card, or a well-designed company magazine or newsletter, your goal needs to be to ensure customers remember and connect with your brand from the moment they see it. You want that interaction to be polished, professional, and memorable so that they want to engage with you again. A well-designed, visually appealing piece of collateral personalized with your logo, colors, style, and unique personality instantly communicates your identity.
3. Supports your marketing efforts
Again, there are many marketing options out there to help you stand out in a crowded marketplace. Truthfully, you msut take advantage of as many of them as possible. But never underestimate the power printed collateral can have as an additional option in your marketing toolkit. Every aspect of your collateral can be customized to engage with your audience, increase brand recognition, and drive results.
4. Has a longer shelf life
As we said earlier, targeted social media campaigns can disappear with a single scroll through a feed or when your budget runs low, and you need to try something else. What someone reads in an email can be deleted or forgotten. Printed collateral boosts brand visibility because it has a longer shelf life than all those other marketing tactics. People keep it on their desks as reminders and can be referenced over and over again. Your collateral is still working in your favor after you have switched gears and incorporated another marketing approach.
5. Aligns with your brand values
Eco-conscious? Custom printed collateral allows you to choose sustainable materials that elevate your brand’s perceived value while reflecting your environmental commitment. This approach to collateral appeals to environmentally conscious customers who want to build trust and goodwill.
6. Provides enhanced personalization
You can personalize brochures, flyers, and business cards to include names, tailored messages, and location-specific details that can’t always be communicated digitally.
7. Builds trust among your client base
There is something special about being handed a piece of marketing collateral versus running across it or searching for it online. Consumers associate high-quality materials with professionalism and legitimacy. They see that company as established, trustworthy, and detail oriented.
Marketing collateral increases recall, with 70% of consumers being more likely to remember a brand after receiving physical print collateral.
Brumley Printing Wants To Be Your Marketing Collateral Partner
Marketing collateral is a great way to leave something tangible behind for an existing or prospective client. Doing so gives them something to consider that they can refer to repeatedly. Many people might overlook this marketing tactic in favor of digital options, but marketing collateral influences purchasing decisions more than you might think. This is especially true when you partner with a reputable commercial printer.
Ready to make your next custom printing project a success? Start planning today, and watch your brand leave a lasting impression! Brumley Printing’s experts can assist you in selecting the right collateral to meet your needs. There are options for every budget and taste.
Brumley Printing has been helping Fort Worth businesses with their printing and marketing needs for over 30 years.. We provide quality services at competitive prices and offer unprecedented service and guidance to every client. To get started, give us a call at (817) 336-5551 or contact us.
When you choose Brumley Printing as your print provider, you can be assured of high quality and great value. We offer a range of methods to meet your project’s unique needs and demands. Plus, we offer unprecedented service and guidance to every client.