What is the first thought that goes through your mind when you receive thank you cards in the mail? If you are like most of us, you take the time to read them and immediately feel connected with whomever sent them to you—whether it was a family member, friend, or a local business you recently interacted with. The bottom line is thank you cards make us feel special, that someone thought enough about us to drop something heartfelt into the mail.
When you are in business trying to build relationships with clients, those little moments of connection with your audience can make all the difference. In a world where most advertising feels forced or transactional, thank you cards stand out as sincere and personal. It is more than just a polite gesture—it is a reminder that your company values people, not just profit. In today’s fast-paced digital world, 70% of consumers feel a physical card makes them feel more appreciated, helping to build brand loyalty.
If you are still relying on the same marketing tactics or a one-size-fits-all solution to make a lasting impression, it might be time to go back to basics with a simple thank you note card.
Why Business Thank You Cards Matter
- Show genuine appreciation and gratitude
- Provide a personal touch
- Increase customer loyalty and retention
- Humanize your brand
- Encourage repeat business and referrals
- Differentiate your business from competitors
- Support long-term business growth
- Low-cost marketing
Not Just Any Thank You Cards Will Do
Sure, you can purchase generic thank you cards anywhere. You can also write a simple one-sentence message inside of it, sign your name, and mail it off. That said, it means a lot more when the sender pays attention to the little things. Details matter if you want to make a lasting impression. That goes for anything in life, including business thank you cards. As a result, what you say on each card, how you say it, and even the look, feel, and quality of the card itself make a massive difference.
In today’s fast-paced digital world, 70% of consumers feel a physical card makes them feel more appreciated, helping to build brand loyalty.
Here are a few tips to consider when crafting memorable business thank you cards:
1. Handwrite each card
Note cards that are handwritten versus typed out offer a personal touch and convey a sense of effort and sincerity that you can’t find just anywhere. Not to mention, they can lead to high engagement. How high, exactly? Well, studies indicate handwritten notes increase response rates by up to 20%. Businesses using customized note cards have reported a 10-15% boost in customer retention.
2. Personalize the greeting and message
To piggyback on the previous tip, it is important to avoid generic phrases, services, products, etc. Address the recipient by name and reference their specific interaction with you, their experience with your business, and details from your interaction that they may find funny or memorable. When you do this, you show them that you value the time spent with them.
3. Sign your name
It should go without saying that once you have written a heartfelt note on the card and personalized the greeting, signing it is a must. But you would be surprised how many people do all that written work only to have their name digitally incorporated or pre-printed into the card. A real signature adds a finishing touch.
4. Use quality paper and stationery
Take the time to connect with a commercial printing company like our team at Brumley Printing. Doing so gives you access to customized options for your thank you card order that are not typically available in office supply stores, including informative advice on the best printing specifications and designs for your custom branded cards.
5. Use your logo subtly
If you are using custom branded cards and working with a commercial printer, make sure your logo or business name appears on the card tastefully. Generally speaking, small and in a corner or centered at bottom is perfect for the card. You want to stay memorable, not overpowering.
6. Include something inside the card
Your thank you cards are the perfect opportunity to include a small gift, whether it be a gift card to a restaurant, movie tickets, or something else. Stick to the theme of warm and heartfelt, so avoid things like generic promotional offers or business content.
7. Avoid sales pitches
Business thank you cards are not another opportunity to jump into sales mode with product plugs and discount codes. They are a passive sales tool that focuses more on gratitude and building long-term customer relationships. People can sense when your thank you cards have strings attached.
8. Make writing thank you notes a habit
Many businesses that start writing thank you cards make the mistake of doing them sporadically. If this sounds familiar to you and your business, consider using them year-round as part of your client retention and relationship.
Studies indicate handwritten notes increase response rates by up to 20%. Businesses using customized note cards have reported a 10-15% boost in customer retention.
Custom printing projects are becoming increasingly popular, especially among small business owners, marketers, and entrepreneurs interested in going beyond the norm for brand merchandising. They want to stand out and be unique, from how they present themselves to the materials they hand directly to current and future clients.
This is what makes business thank you cards so valuable. These items support a brand’s marketing and sales efforts from a relationship-building standpoint, and we can say that with absolute confidence because there are plenty of statistics to back it up. Bottom line, it is essential to show current and future clients that you have thought of the little things and are committed to creating an experience that lasts long after the initial interaction.
Purchase Your Next Thank you Cards Order at Brumley Printing
Business thank you cards are a great way to take a step back from the typical marketing tactics and talk to your clientele on a more genuine, relational level. At the end of the day, customers want to feel valued and seen as more than just another sale. Doing so gives them yet another reason to stay in touch and possibly do more with you. Many people might overlook this marketing tactic in favor of digital options, but a simple thank you card is one of the best ways to influence purchasing decisions. This is especially true when you partner with a reputable commercial printer that offers expert printing services tailored to your business.
Ready to make your next custom printing project a success? Start planning today, and watch your brand leave a lasting impression! Brumley Printing’s experts can assist you in selecting the right thank you cards to meet your needs. There are options for every budget and taste. We hope the information above was helpful and sparked an increased desire to add extra effort to your marketing strategy.
When you choose Brumley Printing as your print provider, you can be assured of high quality and great value. We offer a range of methods to meet your project’s unique needs and demands. Plus, we offer unprecedented service and guidance to every client.
Brumley Printing has been helping Fort Worth businesses with their printing and marketing needs for over 30 years.. We provide quality services at competitive prices and offer unprecedented service and guidance to every client. To get started, give us a call at (817) 336-5551 or contact us.