If starting a small business from scratch is challenging, marketing an existing one can be even more difficult. After all, getting noticed in an increasingly competitive industry takes a lot of effort, especially if your goal is to get your products and brand in front of your audience and firmly planted in their minds when it comes time for them to make a buying decision. Only those who put in the work and have the right approach will achieve long-lasting success in their given field. Lucky for you, our team at Brumley Printing has supported small business marketing for companies like yours for a long time, over 30 years in fact.
More importantly, we have identified five proven tactics that, if executed correctly, can put you on the frontline, give your small business marketing the added momentum it needs, and set you and your team up for continued growth.
Small Business Marketing Wins Start With These Proven Tactics
We are here to help bring your small business marketing to life—from concept and design to high-quality print production and branded merchandise. Contact us to discuss your next big idea.
1. Invest in promotional products
There is a reason why American businesses spend $20 billion each year on printing promotional products … because they work! These can include standard items such as branded T-shirts, tote bags, notepads, pens, and many other giveaways for customers and prospects. However, they can also involve collaborating with your preferred commercial printer to customize items such as mousepads, tumblers, candy jars, aromatherapy sleep masks, and cooling snap towels.
Promotional products are more than just giveaways. The goal is to build brand awareness, improve loyalty, appeal to the senses, and help people think of only you when it comes to making a buying decision. It is said that a consumer needs to see a message seven times before making a purchase. Promotional products are the ideal way to put your message in front of these prospects.
There is a reason why American businesses spend $20 billion each year on printing promotional products … because they work!
2. Consider experience marketing
Also known as “live marketing” or “experiential marketing,” experience marketing is a form of advertising that immerses the consumer within the product by engaging as many of the human senses (see, taste, smell, sound, and touch) as possible. An open house, a pop-up event, or an interactive demo are perfect examples of experience marketing.
To make those events as immersive and successful as possible, you will surely need branded banners, table displays, personalized takeaways, and large-format signage to tie it all together. The result is usually a memorable and emotional connection between the consumer and the brand, which can generate brand loyalty and have a profound influence on buying decisions.
3. Teach a class
Not that you should start teaching classes at your local college or university. This is also a clever idea. However, you can also teach within your own office. Invite people who would like to learn a particular subject and offer to teach them for a small fee, on weekends or after work. You will be able to get the word out about the business you own as part of the experience.
Like the previous tip on this list, commercial printing plays a huge role in this tactic. Use postcards or printed invitations to promote the class and direct people to the reserved space. On the day of, have branded notepads, folders, and handouts that leave a long-term impression. Bonus points for providing branded pens for attendees to use during the class—and take home.
4. Organize or participate in workshops
Small business workshops are like classes, except that they are shorter and more hands-on. They are also more industry specific. You can organize the workshops and invite local businesses to participate or give talks in other organizations’ workshops. The main advantage is that you will feature prominently in materials promoting the event (professionally printed speaker bios, posters, name badges, workshop agendas, flyers, and welcome packets).
5. Consider a tasting or sampling event
If you are in the consumables business, tastings and samplings can win you a lot of customers. You simply set up a sampling stand at a local grocery or trade show, then give out free samples of your food. Very few people turn down free consumables, so rest assured of drawing a large audience.
Even if you are in another industry, giveaways of your products or services can help you achieve the same results. Just ensure you are branding yourself effectively with a comprehensive marketing strategy that includes custom tablecloths, branded product labels, menu cards, and branded packaging. Make it abundantly clear who is putting on this momentous event!
Brumley Printing Can Manage All Your Commercial Printing Needs
Small business marketing takes a clear and collaborative approach to win over customers and set you and your company up for long-term success. There are many partners you can align yourself with on this journey, and one of them should absolutely be a commercial printing partner. After all, once you get a great idea to put on an event, teach a class, or get your company’s name out there, you must have someone to print everything and help you leave an impression that lasts.
Brumley Printing is that partner, and we are committed to ensuring your next commercial printing job is a success. We collaborate with our customers to understand their unique ideas and needs. We ask the right questions and take pride in identifying potential obstacles in advance. This collaborative effort provides invaluable peace of mind every step of the way.
We hope the information above was helpful and sparked an increased desire to put extra effort into your small business marketing strategy. Brumley Printing has been helping Fort Worth small businesses with their custom printing and marketing needs for over 30 years. We provide quality services at competitive prices and offer unprecedented service and guidance to every client.
Call Brumley Printing today at (817) 336-5551 or contact us to learn how commercial printing on plastic can take your brand to the next level.