Denise* is a busy professional looking to make an instant splash with her corporate training consulting business. Thankfully, there are plenty of surefire digital marketing tactics to choose from, and to be completely honest, she has already pulled the trigger on several of them—including a few well-timed social media posts, e-mail blasts, and Meta ads. All of them are getting exposure, but she can’t help but worry that in today’s digital world, many marketing messages ultimately come and go in seconds. She knows she needs to include something tangible that is memorable and leaves a lasting impact on her branding. The good news is that there are tons of print marketing ideas to consider, and that includes a successful but often underutilized print option of DVD and CD printing.
Branded CDs/DVDs have a lasting impact because of their physical presence, much like other print marketing. When used effectively, print marketing pieces such as CD printing can drive engagement rates that can soar between 10 and 15%—especially in industries like music, gaming, and corporate presentations, where users value tangible content they can keep and replay.
Brumley Printing provides vibrant disc printing and custom-designed outer jackets for precise CD/DVD burning. Remember, your print marketing approach doesn’t have to look and sound like everyone else.
Think of All the Ways You Can Use CD Printing to Your Advantage
- Music samplers or artist demos
- Product catalogs or interactive brochures
- Game previews or beta releases
- Direct mail campaigns and press kits
- Customer giveaways or loyalty gifts
- Video portfolios or client testimonials
- Corporate presentations or company overviews
The Power of DVD and CD Printing
Here are six ways DVD and CD printing can make a lasting impact on your branding.
1. Elevated shelf life
You don’t have to worry about DVDs and CDs disappearing into a digital void. Much like promotional items like pens, Koozies, and mouse pads, a professionally printed disc stays on office desks, in cars, and in media collections for your customers to replay and enjoy whenever they want. This is a constant reminder of your brand and how you made that client feel when you gave them a CD to take home.
2. No worries about offline access
To piggyback on the previous benefit, DVDs and CDs can be played anytime, anywhere, without needing internet access. Plus, printed media feels nostalgic and unique. That novelty can be the very thing that helps your brand break through the noise.
3. Perceived value
Handing someone a branded DVD or CD shows that you really went through some extra effort to wow them on a personal and professional level. Clients will always find value in a premium product.
When used effectively, print marketing pieces such as CD printing can drive engagement rates that can soar between 10 and 15% in industries like music, gaming, and corporate presentations, where users value tangible content they can keep and replay.
4. Multi-sensory engagement
More than taking something tangible home to look at, clients can hear and see the content and even associate the look and feel with your brand’s quality and creativity.
5. Something different for product launches
Custom DVDs and CD printing add automatic oomph to any promotional materials you have in mind for pitching to media outlets and more. The same is true for trade shows and events where you’re one of a hundred vendors, and standing out is critical.
6. Perfect for portfolios and testimonials
There is a seemingly endless list of items you can showcase on a DVD or CD. A few that come to mind include client videos, product and service demos, and even highlight reels and other presentations where time is of the essence, and making a solid first impression means everything.
Businesses benefiting from custom DVD and CD printing include photographers (portfolios, client delivery), musicians and filmmakers (promotional materials, physical releases), churches and religious organizations (educational materials, sermons), corporations (data storage, client file sharing), as well as event organizers and specialty and niche markets. These businesses can use custom-printed discs to deliver content, store valuable data, and present a professional image to their clients and audience.
Custom printing projects are becoming increasingly popular, especially among small business owners, marketers, and entrepreneurs interested in going beyond the norm for brand merchandising. They want to stand out and be unique, from how they present themselves to the materials they hand directly to current and future clients. This is what makes collateral and other leave-behind printed pieces like DVDs and CD printing so valuable.
Bottom line, it is essential to show current and future clients that you’ve thought of the little things and are committed to creating an experience that lasts long after the initial interaction.
For DVD and CD Printing Think Brumley Printing
DVD and CD printing may sound old school, but it is a great way to leave something tangible behind for an existing or prospective client. Just imagine them playing your media over and over again, sparking more buying decisions and elevating your brand and the way you make them feel. Many people might overlook this marketing tactic in favor of digital options, but CD printing influences purchasing decisions more than you might think. This is especially true when you partner with a reputable commercial printer.
Ready to make your next custom printing project a success? Start planning today, and watch your brand leave a lasting impression! Brumley Printing’s experts can assist you in selecting the right collateral to meet your needs. There are options for every budget and taste. We hope the information above was helpful and sparked an increased desire to add extra effort to your marketing strategy.
Brumley Printing has been helping Fort Worth businesses with their printing and marketing needs for over 30 years.. We provide quality services at competitive prices and offer unprecedented service and guidance to every client. To get started, give us a call at (817) 336-5551 or contact us.
When you choose Brumley Printing as your commercial printing company, you can be assured of high quality and great value. We offer a range of methods to meet your project’s unique needs and demands. Plus, we offer unprecedented service and guidance to every client.
*Customer names and/or photos may be changed to protect privacy.