Martha* knew when she opened her small coffeehouse and gourmet snack shop near downtown Fort Worth that she was on to something special. After all, her scratch kitchen served up all sorts of delicious goodies small enough for busy professionals on the go but hearty enough to fill their tummies. Her coffees were also unique and would certainly drive a lot of traffic. But after months of steady, though not game-changing, sales and decent customer feedback, she took a step back and realized she wasn’t showcasing her products enough. Rather than having her most popular snacks and drinks stand out, they sat quietly on regular shelves, blending in. That’s when she decided to team with a custom printing specialist to create point-of-purchase displays that could not only improve product visibility but also reflect her brand’s vibrant personality.
Martha couldn’t have been more correct. Within weeks, patrons stopped, looked, and bought more than ever before. Even regular shoppers took notice of her new displays, commenting, “I didn’t even know you had these, too.” This was not a fluke, either. Studies consistently show that point-of-purchase displays can boost product sales up to 20% by drawing consumer attention at the point of sale, such as at the end of store aisles, in branded bins and racks, and near the checkout counter. Furthermore, around 70% of purchase decisions are made in-store, making POP displays a potent tool for influencing buying behavior. Eye-catching POP displays also increase brand awareness and customer engagement, delivering a 10–15% lift in brand recall and preference among shoppers.
In other words, what Martha discovered firsthand is backed by data—point-of-purchase displays paired with custom printing can transform how customers see (and buy) your products.
Think of All the Ways You Can Use Custom Printing for Point-of-Sale Displays
- Highlight what’s fresh, limited, or trending (new arrivals, seasonal products, etc.)
- Easily catch shoppers when they’re ready to spend
- Encourage impulse purchases
- Promote complementary products in one display
- Gauge customer interest before investing in broader campaigns
Why Custom Printing Makes a Difference With Point-of-Sale Displays
What is a point-of-sale display? In a nutshell, it’s a marketing tool store owners use to strategically direct customers’ eyes and attention to specific products, promotions, and more that might otherwise go unnoticed on a standard shelf or display case. A point-of-sale display can come in many different forms. Martha might choose an interactive kiosk near the front counter for customers to learn more about the product. Meanwhile, someone else might go with a display at the end of a specific store aisle. You can place POP displays anywhere, including at the end of specific aisles, within the aisle itself, near the checkout counter, and more.
Studies consistently show that point-of-purchase displays can boost product sales up to 20% by drawing consumer attention at the point of sale, such as at the end of store aisles, in branded bins and racks, and near the checkout counter
Not all point-of-purchase displays are created equal. This is where custom printing comes into the picture. Sure, you could buy a generic or stock display case and see your sales improve. But why not tailor the display—and your message—to your existing brand, company, and personality? When executed with the right mix of design, placement, and custom printing, your point-of-purchase displays can do the heavy lifting.
Here are a few ways custom printing for point-of-purchase displays can do wonders for your small business:
- Brand consistency — Custom printing can transform what would ordinarily be a stock display setup into a memorable brand experience, reinforcing brand recognition at every touchpoint. This is where you can incorporate your logo, existing color palette, unique messaging, and more.
- Enhanced visual appeal — Go beyond the standard visuals with vibrant, high-resolution graphics that can only be achieved by partnering with a commercial printing specialist in Fort Worth. As a result, your products and brand will stand out amid the clutter and encourage shoppers to stop, engage, and even impulse buy.
- Tailored messaging — With custom printing for point-of-purchase displays, you can incorporate whatever messaging you want to connect with the right customer at the right time. Messaging can vary from one POP display to another, allowing you to target specific audiences.
- Professional presentation — To compete with big-box brands, your brand must always put its best foot forward with polished, well-printed point-of-purchase displays. When customers see them consistently enough, they’ll associate that high level of quality with your products.
- Quick turnaround — Custom printing can help you in a pinch when you need to increase visibility on seasonal products without having to start from scratch. Make smaller changes to redesign the entire display.
- Cost-effective and long-term impact — Durable custom-printed point-of-purchase displays can be reused and refreshed, providing ongoing ROI and consistent brand exposure.
In today’s world, visibility is everything. The combination of point-of-purchase displays and custom printing gives your brand an unmistakable edge—turning ordinary retail spaces into powerful storytelling platforms. Bottom line, it’s essential to show current and future clients that you have thought of the little things and are committed to creating an experience that lasts long after the initial interaction.
Around 70% of purchase decisions are made in-store, making POP displays a potent tool for influencing buying behavior. Eye-catching POP displays also increase brand awareness and customer engagement, delivering a 10–15% lift in brand recall and preference among shoppers.
Brumley Printing Can Help With Custom Printing for Point-of-Purchase Displays
Point-of-purchase displays have been around for a long time, but not everyone chooses the custom printing route. Not only can you tell the difference, but a template or stock POP display does not always fully engage your target audience. Conversely, custom POP displays grab your audience’s attention, speak to them on a level they’ve never felt before, and spurs them to take action. Not to mention, it’s great for feel-good, brand-building initiatives.
Ready to make your next custom printing project a success? Start planning today, and watch your brand leave a lasting impression! Brumley Printing’s experts can assist you in selecting the right materials and specifications to meet your needs. There are options for every budget and taste.
When you choose Brumley Printing as your commercial printing company, you can be assured of high quality and great value. We offer a range of methods to meet your project’s unique needs and demands. Plus, we offer unprecedented service and guidance to every client.
Brumley Printing has been helping Fort Worth businesses with their printing and marketing for over 30 years. We provide quality services at competitive prices with the upmost responsiveness and flexibility to serve your promotional and print marketing needs. To get started, give us a call at (817) 336-5551 or contact us.