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5 Ways Print Fulfillment Outsourcing Benefits Your Business

American businesses spend an estimated $150 billion each year on printing, and the National Association of Purchasing Managers cites print fulfillment outsourcing as one of the most effective ways businesses can reduce costs. Here are five benefits that can have a dramatic effect on your bottom line. Cost Savings Many businesses mistakenly think that keeping …

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What is Stochastic Screening?

What is stochastic screening, and how does it differ from conventional halftone screening?  It’s a question commercial printers often hear. The word “stochastic” means: “Randomly determined; having a random probability distribution or pattern that may be analyzed statistically but may not be predicted precisely.” The process of stochastic screening differs largely from conventional halftone screening, …

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How to Select a Commercial Printing Company

Building your business involves having a good marketing strategy. When it comes to offline marketing, you need a good commercial printing company to ensure that your marketing materials are consistent, high quality, and project the right image for your company. When it’s time to select a commercial printing company, here are some things to keep …

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Personalized Direct Mail Improves Open and Response Rates

A number of studies have shown that personalized direct mail allows small and midsize businesses, as well as large corporations, to achieve significantly higher open and response rates than traditional direct mail. According to the Direct Marketing Association, personalized direct mail has a response rate of between 12% and 15% compared of a 4.4% response …

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How Integrated Printing Helps Your Business

Businesses from small companies to large corporations throughout the Dallas / Fort Worth Metroplex, are discovering the cost savings and waste reduction benefits of integrated printing. Implementing an integrated printing solution into your established business processes can have a dramatic impact on your organization’s efficiency and bottom line. A recent study by the Gartner Group …

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